City Harvest Volunteer- “Catch up with Big Apple”
In collaboration with Julieta Lucca
Hello, it's so nice to meet you here and thanks for being curious.
Posted 2 years ago
What is like when travelling with Virgin Trains? It’s fast, convenient, effective and fun!
In collaboration with Julieta Lucca
Posted 2 years ago
The One Show Competiton
Client: City Harvest
The Brief
Develop a campaign to raise awareness about City Harvest efforts and encourage the audience to support and donate to the cause.
Insight
Not everyone donates and people often find various reasons and excuses not to. Even though people would really like to donate, they are often not sufficiently organised or informed to do so. Therefore, make donating a rewarding experience in order to encourage people to donate more often and easier, whilst at the same time giving them the opportunity to engage with the City Harvest.
Solution
Magic Bean Campaign: It aims to develop various ways of donation to make it easier for people to contribute. The Magic Beans assorted different messages and are packed into 3 different colors of cans, representing different amounts of money donated. All the money obtained from the sold will be donated to City Harvest to fight hunger in New York City. The more beans sold, the more people get help.
In collaboration with Julieta Lucca
Posted 2 years ago
City Harvest Donation “Magic Bean Campaign”
The campaign will be launched and distributed in numerous restaurants, cafeterias, coffee shops, convenience stores, supermarkets and university vending machines, in which the Magic Bean will be displayed in the menu in the style of a food order.
In collaboration with Julieta Lucca
Tags
City HarvestPosted 2 years ago
City Harvest Donation “Magic Bean Campaign”
As well as widening the achievement of the campaign, the Direct Mailer could be used to deliver a successful communication to audiences. In appearance it would look like a can made of paper and magnet, so that it can be stick onto any metal surface, such as a fridge. A lovely plant can be pulled out from its pocket and a brand message is written at the back.
In collaboration with Julieta Lucca
Posted 2 years ago
City Harvest Donation “Magic Bean Campaign”, Ambient
The animated-billboard will be located at bus stops. It consists of a transparent container, mud pattern emulating New York City’s Skyline and a Magic Bean planted in the mud. People are able to see how the Magic Bean grows and animated roots extend steadily every day. As the little Magic Bean grows into a real plant live, it draws more and more audience attentions, raising the awareness of City Harvest.
Posted 2 years ago
D&AD Student 2011
Client: Westfield
The Brief
Create an Integrated Campaign driving awareness of the launch of Westfield Stratford City as the New East London Shopping Destination.
Insight
An unknown planet continually arouses people’s interest as an environment potentially suitable for human life. An innovative campaign is created to draw an analogy between East London and planet. Westfield is going to launch and a new world is being developed and it would be the future of ideal living and shopping.
Solution
In fact, the Westfield Stratford City is being constructed, no one knows how does it look like and how brilliant shopping experience would be. Therefore, We created a new world called “CV370”, which named from the Westfield Stratford City Post code. Basically, it is an interactive website which aimed to provide shopping experience online and enrich the imagination of the brand even before the real launch. Ambient and direct mailer would be supportive for the campaign.
In collaboration with Arthem Bjork
Posted 2 years ago
2 Notes
The Brief
An Integrated Campaign driving awareness of the launch of Westfield Stratford City as the New East London Shopping Destination.
Direct Mailer
To invite our potential customers, we send out mini spaceships with the message inside the capsule.
Ambient
Our ambients include a series of space elements in public places to draw the audiences’ attentions
In collaboration with Arthem Bjork
Posted 2 years ago
Virgin Train - Ludo Iphone application
In collaboration with Julieta Lucca
